Pern oversees Michael Best’s business development initiatives and provides strategic guidance on the firm’s white space opportunities in coordination with the Chief Growth Officer and Chief Marketing and Business Development Officer. His leadership ensures that the firm’s business development goals align with its Strategic Plan, driving meaningful value for Michael Best clients while enhancing growth across practices, industries, and geographic markets.
With more than 20 years of experience in the legal industry, Pern brings deep knowledge in brand strategy, client services, business development, communications, and marketing. At Michael Best, he manages and supports a team dedicated to executing innovative business development strategies, fostering collaboration across the firm, and delivering results that strengthen client relationships and drive revenue growth.
Before joining Michael Best, Pern held key roles at an Am Law 200 and Global 200 firm, leading initiatives that supported business growth and enhanced client service, including a firm-wide brand update, a website overhaul, an innovative client care program, and AI solutions integration.