As a member of the firm’s Marketing and Business Development team, Lauren works closely with attorneys on client development efforts, service delivery, growth strategy, and operational excellence. She leverages a background in the start-up space and considerable experience working in business operations, including the areas of business planning, management, marketing strategy, financial analytics, recruiting, contract negotiations, and process automation.
Before joining Michael Best, Lauren was Operations Director at Forrest Firm, a full-service law firm with locations throughout North Carolina. She was previously COO at SportGait, a med-tech start-up, and she has held other leadership roles in marketing, human resources, and product management. Lauren is an active member of the Wilmington business community, providing pro bono consulting for local start-ups and mentoring women through the Wilma mentorship program.