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May 14, 2024Announcement

Michael Best Represents Game Plan in its Combination with BridgeAthletic

Michael Best represented Game Plan, the leading learning management system built to serve athletic organizations and teams, in its combination with BridgeAthletic, the premier provider of strength and conditioning software. The transaction was facilitated by a growth capital investment by W3, a Colorado-based family office with a history of investing in category-leading sports and fitness companies. The combination of BridgeAthletic and Game Plan offers the industry's first integrated athlete development solution used by every major professional sports league and more than 10,000 sports teams and tactical groups globally.

The Michael Best team was led by Brett Valentyn, in conjunction with Shawn Stigler. Additional team members included Nick Behrens, Dan Borchert, Carrie Byrnes, Linda Emery, Kamau Faines, Ben Johnson, Jennifer Maier, Emily McGovern, Elizabeth Trower, and Keith Zittle.

Learn more about Michael Best’s M&A team and capabilities.

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